"An infinite number of monkeys on an infinite number of typewriters" -- instead of beer-ad stalwarts like babes and hard-working guys -- inspire new advertising for Molson Canadian. The monkeys try to define "all that is Canada," devising some odd ad vignettes. The spots, running only in Canada, were created for Molson Breweries by MacLaren McCann
, Toronto. Copywriter: Mark Fitzgerald. Art director: Kerry Reynolds.