Molson relaunches site

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Canada's Molson Breweries has reworked its 2-year-old Web site to feature a greater number of its brands, including the popular Molson Export. Molson On-Line 3.0 launched this week from interactive agency CyberSight, marking a departure from the beer marketer's "I Am Online" creative highlighting the Molson Canadian brand.

First to be included is Molson Export, with online creative tying in with offline advertising by way of a humorous "Export Challenge" questionnaire and virtual Internet postcard. MacLaren McCann handles radio and print spots to promote the new Web site.

Copyright September 1997, Crain Communications Inc.

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