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Molson Ultra rolls

Published on .

Canadian brewer Molson Breweries is rolling out a new lager, Molson Ultra, aimed at the growing niche market for full-bodied and full-flavored beer in Canada. Print and outdoor advertising begins Thursday, with TV and radio planned to hit later in the month. MacLaren McCann, Toronto, and Marketel, Montreal, handle in the English and French markets, respectively.

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