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Your Tuesday Wake-Up Call: About That Fall TV Lineup (Meh). Plus, How to Watch Today's iPhone Launch

By Published on .

Credit: iStock

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Media buyers don't seem too optimistic about the upcoming fall TV season. As Ad Age's Anthony Crupi puts it, "the fall TV lineup seems to have been cobbled together from the contents of a junk drawer stuffed with reboots, spinoffs and formulaic mush." There are 17 new series, but nothing that looks like a serious hit. (For advertisers, the consensus favorite seems to be CBS's "Young Sheldon" – a spinoff of "The Big Bang Theory.") This obviously isn't great for network TV, which is suffering in general – because as Crupi writes, the Big Four networks have lost nearly a third of their 18-to-29 audience in the last five years, "and even the most cockeyed optimist doesn't believe these consumers are in any hurry to return to the fold."

Ad spend adjustments
Both WPP's GroupM and Publicis Groupe's Zenith lowered their forecasts for global ad spending this year and next, as The Wall Street Journal notes. GroupM dropped its 2017 prediction to 3% growth, down from an earlier estimate of 4.4%. Why such a significant drop? GroupM's report puts a lot of the blame on China, where it says "the domestic consumer is growing moribund." In the first quarter, fast-moving consumer goods sales in China were up only 1.7% year on year, "which is a 10-year low," according to data from Kantar Worldpanel. Zenith, meanwhile, now predicts 4% growth in 2017, down from an earlier estimate of 4.2%.

Ratings blackout
One side effect of Hurricane Irma: Nielsen ratings are delayed because the company's Global Technology and Innovation Center in Florida was evacuated, as Ad Age's Anthony Crupi writes. At this point, NBC, Fox and CBS don't know what impact the storm may have had on their Week 1 NFL ratings. It's still unclear when the ratings will resume.

It's iPhone time
Apple is unveiling its 10th anniversary iPhone and other gadgets today at its new "spaceship" campus. You can watch on Apple's website today at 10 a.m. Pacific Time, which is 1 p.m. Eastern. In the meantime, The New York Times has an amusing video about all the things the iPhone helped destroy in the last 10 years (alarm clocks, address books, work-life balance.)

Just briefly:

Airbnb: Airbnb chose Wieden & Kennedy as its new global creative agency, Ad Age's Lindsay Stein and Adrianne Pasquarelli report. Omnicom agency TBWA, which worked on the account since 2014, was not invited to pitch.

Papa John's: The pizza chain is in the market for a new creative approach, and it sent a note to 10 agencies and holding companies, Ad Age's Jessica Wohl writes.

Traffic boost: After Whole Foods cut some prices to mark its takeover by Amazon, foot traffic in the stores rose 25%, according to data by Foursquare Labs, Bloomberg News says. (It must be said that the price cuts got a lot of free publicity from the media. Mea culpa.)

Racial slur: YouTube star PewDiePie, a frequent subject of controversy, used the N-word while live-streaming himself playing an online game. In the aftermath, a game developer fought back against PewDiePie and is urging others to follow, The Guardian says.

The future of media: The New York Times and The Guardian are looking for philanthropic support. And that's kind of sad, though as Ad Age's Simon Dumenco writes: "When it comes to the media economy, I'll take sad, proactive realism over hysterical fatalism—and/or delusional growth-chasing—any day."

Monkey selfie: A monkey named Naruto, famous for snatching a camera from a photographer and immortalizing his own toothy face with a selfie, has won a settlement in a case over who owns rights to the images. The camera's owner will donate a quarter of future revenue from the images to monkey-protection charities, The New York Times says.

Product of the day: Shake Shack is selling "Will & Grace"-themed shakes, and one of them is spiked with prosecco. Proceeds go to GLAAD, the LGBT advocacy group, as Ad Age's Jeanine Poggi writes.

Video of the day: Jack Ma is China's richest man and the founder of tech giant Alibaba Group. But he hasn't lost his sense of humor; watch him at the company's anniversary party this weekend, strutting to Michael Jackson. Or as Quartz writes, he "moves to the beat of Jackson's 'Billie Jean,' crotch thrusts and all."

Creativity of the Day: Squarespace's wacky Super Bowl ad starring John Malkovich just won a prize, the 2017 Outstanding Commercial honor at the Creative Arts Emmys. ICYM, watch it here, courtesy of Creativity Online's Ann-Christine Diaz.

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