×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mondera breaks $20 mil effort

Published on .

Mondera.com, New York, the week of April 3 launches a $20 million cable TV, print and online campaign from Leo Burnett USA, Chicago. The campaign highlights the importance of celebrating the individual with the tagline "Fine jewelry as unique as she is.'' Print will run in May issues of magazines such as Fortune, The New Yorker and Vanity Fair. TV will run later this year. Online ads, developed in-house also debut in May.

Copyright April 2000, Crain Communications Inc.

Most Popular
In this article: