Mondera breaks $20 mil effort

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Most Popular, New York, the week of April 3 launches a $20 million cable TV, print and online campaign from Leo Burnett USA, Chicago. The campaign highlights the importance of celebrating the individual with the tagline "Fine jewelry as unique as she is.'' Print will run in May issues of magazines such as Fortune, The New Yorker and Vanity Fair. TV will run later this year. Online ads, developed in-house also debut in May.

Copyright April 2000, Crain Communications Inc.

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