hires Burnett, Starcom for national advertising

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Most Popular, the online retailer of diamonds, fine jewelry and luxury gifts, picked Leo Burnett USA, Chicago, to handle advertising efforts for the site. Burnett will handle's offline advertising, including magazine ads, billboards and radio; Burnett's Starcom media unit will handle media responsibilities. Spending was undisclosed.

Copyright September 1999, Crain Communications Inc.

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