The More-for-Your-Money Race

From Home Depot to Red Lobster, Marketers Pour on Price Cuts and Promos in Faltering Economy

By Published on .

CHICAGO ( -- Call it the great American fire sale.

Marketers across the board are dialing up the more-for-your-money messaging in an effort to coax cash-strapped customers into opening their wallets, and price cuts and promotions are creating a domino effect as companies chase best-deal status.
What the big names have in store PDFClick for PDF
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Wal-Mart, for example, will offer $10 holiday toys, and Home Depot is slashing prices on 1,200 items throughout its stores. Retailers such as Target and JCPenney are also tweaking their messaging to appeal to budget-conscious consumers. "We are certainly taking the current economic environment into account," said Kate Parkhouse, a JCPenney spokeswoman.

Casual-dining chains, meanwhile, are looking for ways to say "all you can eat" while simultaneously underscoring brand attributes. And some package-food companies are trying to remind consumers about affordable meals at home.

Download the PDF above to see a sampling of what's out there.
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