Money for Women will launch in May and tie in to a weeklong series of segments on NBC's "Today," "Later Today" and "Weekend Today" programs. The segments will feature Jean Chatzky, Money editor at large and "Today" regular.
The editorial will be aimed at women who already know stock market basics.
"This is not Money light," said Managing Editor Robert Safian. Planned editorial includes features on retirement and healthcare.
Money for Women will have a circulation of 1 million, with 800,000 copies sent directly to Money's female subscribers and select customers of other Time Inc. publications, including Fortune and Time. The remaining 200,000 will be on sale at newsstands in May for $3.95. Of Money's 1.7 million subscribers, approximately 30% are women, said Publisher Geoffrey Dodge.
A color page for the issue costs $65,000.
Time Inc. has not decided whether to launch Money for Women as a stand-alone title, but the special issue will gauge interest, said David Kieselstein, president of Time Inc.'s Personal Finance Group. "After May, we'll have a greater sense of how aggressively we want to pursue this market," he said.
Worth developed its own entry for the women's market with Equity, a twice-yearly supplement first released in 1998. The company hopes to increase the frequencyby the year 2001, said Worth Media Chairman-CEO W. Randall Jones.
"It's about time we recognize that women have a unique approach to money