ON THE MONEY TRACK

Published on .

Most Popular
In a new global brand campaign, UBS uses surreal, non-bankerly images to portray itself as a bank that makes the customer's vision its own. Publicis, Zurich, created the print effort. The agency won the $20 million global account of Switzerland's largest bank in June. The review resulted from UBS' merger with Schweizerischer Bankverein.
In this article: