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Mongolian city auctions ad space on highway overpass

Published on .

BEIJING -- Hohhot, capital city of North China's Inner Mongolia Autonomous Region, will hold a nationwide auction for the right to name its first overpass and to use it for advertising purposes. The advertising rights will be for 50 years which, experts believe, will be worth more than $24m because of its location in the center of Hohhot's busy commercial area. Construction of the overpass will soon be completed.

Copyright April 1997, Crain Communications Inc.

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