Monroe shocks to advertise in Europe

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Tenneco Automotive's Monroe Shock Absorbers unit, Monroe, Mich., next week launches an estimated $8 million TV and print campaign in 18 European countries. The multilingual effort is the marketer's first European push. The executions from Monroe U.S. agency J. Walter Thompson USA, Detroit, show the shock absorbers performing in extreme driving conditions.

Copyright April 1999, Crain Communications Inc.

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