firms up Mullen ties

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Most Popular formalized its relationship with Mullen, Wenham, Mass., by naming it agency of record for the Internet career network's $15 million to $20 million account. Mullen created a branding TV spot for specifically for the 1999 Super Bowl. After the game, registered a 450% increase in online job searches at its Web site.

Copyright June 1999, Crain Communications Inc.

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