MONSTER.COM SEEKS GLOBAL AGENCY, MARKETING CHIEF

Internet Job Site Parted With Arnold Worldwide

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SAN FRANCISCO (AdAge.com) -- Internet job site Monster.com is looking for a high-profile global shop to handle its marketing expenditures, which are close to $100 million a year, the company's founder and chairman told AdAge.com.

Jeff Taylor said he is in the process of hiring a senior vice president for marketing to replace Peter Blacklow, who resigned as vice president of marketing earlier this year. Mr. Taylor said that once he fills the position, the search for a new agency would begin within five to six weeks.

'Mutual decision'
The company, owned by TMP Worldwide,

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MONSTER.COM PARTS WITH ARNOLD WORLDWIDE
Companies Say the Split Was 'Mutual'
yesterday parted with Havas' Arnold Worldwide, Boston. The two companies said the split was a "mutual decision" resulting from unspecified "marketplace changes." Monster.com's previous agency was Interpublic Group of Cos.' Mullen, Wenham, Mass.

Monster.com, with a presence in 20 countries, is looking for an agency that would be able to develop a global positioning but with local nuances, Mr. Taylor said. "We'll go directly to a couple of firms we're interested in," he said.

Although Monster.com's last two agencies were in Boston, choosing the new agency will not be based on geography, Mr. Taylor said. He added that because of the company's global brand positioning, it no longer feels restricted to smaller shops it used in its early dot-com days. "We have a better sense of what's out there now," he said.

Nontraditional marketing
Mr. Taylor said Monster.com's total marketing outlay is $100 million in North America. Beyond measured media, it includes guerilla efforts, other non-traditional marketing and partnerships with AOL Time Warner's America Online and Microsoft Corp.'s MSN. In 2002, Monster.com spent $29.5 million on advertising, down from $46 million in 2001, according to Taylor Nelson Sofres' CMR.

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