Jeff Taylor said he is in the process of hiring a senior vice president for marketing to replace Peter Blacklow, who resigned as vice president of marketing earlier this year. Mr. Taylor said that once he fills the position, the search for a new agency would begin within five to six weeks.
The company, owned by TMP Worldwide,
Monster.com, with a presence in 20 countries, is looking for an agency that would be able to develop a global positioning but with local nuances, Mr. Taylor said. "We'll go directly to a couple of firms we're interested in," he said.
Although Monster.com's last two agencies were in Boston, choosing the new agency will not be based on geography, Mr. Taylor said. He added that because of the company's global brand positioning, it no longer feels restricted to smaller shops it used in its early dot-com days. "We have a better sense of what's out there now," he said.
Mr. Taylor said Monster.com's total marketing outlay is $100 million in North America. Beyond measured media, it includes guerilla efforts, other non-traditional marketing and partnerships with AOL Time Warner's America Online and Microsoft Corp.'s MSN. In 2002, Monster.com spent $29.5 million on advertising, down from $46 million in 2001, according to Taylor Nelson Sofres' CMR.