shows a more serious side in new ad

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Most Popular, Maynard, Mass., goes more serious with its Super Bowl spot this year, quoting from Robert Frost's "The Road Not Taken'' to highlight one's professional choices. The :30 debuts before the Super Bowl, on Jan. 29 on "Who Wants to be a Millionaire?'' Mullen, Wenham, Mass., handles.

Copyright January 2000, Crain Communications Inc.

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