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Monster.com taps Saatchi in Europe

Published on .

Online career network Monster.com, New York, awarded Saatchi & Saatchi, London, its $20 million European ad business following a four-way pitch with unidentified agencies. Saatchi's mission will be to raise awareness of Monster.com in Europe and to increase traffic to its local-language sites, currently in Belgium, France, Germany, Ireland, Netherlands and the U.K. Up to 12 new local-language sites will launch this year. Monster.com is the flagship brand of the interactive division of TMP Worldwide.

Copyright April 2000, Crain Communications Inc.

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