Month's Top 10 Most-Liked, Most-Recalled New TV Spots

IAG Research Ad Ratings: Consumers Like Klondike's 'Glass' Ad Most

Published on .

IAG TOP 10 MOST-LIKED NEW TV ADS
April 24 - May 21, 2006
TOP MOST-LIKED SPOT
A stunned wife watches as her husband does the unthinkable -- puts his dirty glass in the dishwasher himself. Its a move that clearly calls for a reward and, so, the guy gets a Klondike bar. Consumers found this to be their favorite TV spot of the period.

Rank Brand Description Index
1 Klondike Ice Cream Bar -- man picks up glass, walks into kitchen and puts it in dishwasher, give that guy a Klondike bar. 164
2 Aflac Couple on swinging chair on porch, wife says she feels good they have Aflac, duck walks out the front door with mail in beak. 150
3 Citi Identity Theft Solutions -- two older women sit on couch in living room, drink tea and speak with male voice. 145
4 Twix Umpire in blue cap eats candy and waves at two women in stands, is it a foul ball? 143
5 Hallmark Say it With Music Cards -- mom opens Mother's Day card and disturbs restaurant with "I Feel Good" song playing from card. 142
6 Tide To Go -- Kelly Ripa sings "hey hey hey, good-bye" song as she cleans wine stain from husband's shirt in a fancy restaurant. 141
7 Citi Identity Theft Solutions -- Darrel P. in garage working out and speaks in voice of woman who sings "Unbreak My Heart." 138
8 Pepsi PepsiSmash.com -- couple in fancy restaurant, man's phone rings, Mariah Carey sings, motorcycle stunt, restaurant is destroyed. 137
9 Crest Whitening Plus Scope Extreme -- various men grab at the air, woman seen blowing kisses, for irresistibly fresh kisses. 134
10 Ford Mustang GT -- blue car peels out across parking lot, older man in passenger's seat with younger man driving, this is not a toy. 134
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of April 24 to May 21. The Likability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.
IAG TOP 10 MOST-RECALLED NEW TV ADS
April 24 - May 21, 2006
Rank Brand Description Index
1 Lunesta Where does your mind go when you go to bed?, camera, binoculars, list, butterfly lands in woman's room. 252
2 FedEx Kinko's -- workers in office, man says today is Cinco De Mayo, Brian tries to hit pinata, smashes office equipment. 219
3 Lunesta Butterfly lands in man's room then to different bedrooms, are you at home trying to sleep, but your mind is still at the office. 216
4 Ocean Spray Diet -- cranberry grower says it's 10 times better than diet soda, partner says more like a hundred times, more like a million times. 215
5 Comcast High Speed Internet -- turtle couple Bill and Karolyn Slowsky talk about being slow and liking slow DSL while sitting on bed. 206
6 Citi Identity Theft Solutions -- two older women sit on couch in living room, drink tea and speak with male voice. 203
7 Activision X-Men: The Official Game -- scenes from the movie morph into scenes from the video game. 200
8 Hallmark Say It With Music Cards -- mom opens Mother's Day card and disturbs restaurant with "I Feel Good" song playing from card. 199
9 Aflac Couple on swinging chair on porch, wife says she feels good they have Aflac, duck walks out the front door with mail in beak. 195
10 Apple Mac -- two men standing on white background, PC keeps freezing, Mac man will go get IT. 186
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of April 24 to May 21. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all new ads during the period (Recall Index). 100 equals average.
In this article:
Most Popular