Month's Top 10 Most-Liked, Most-Recalled New TV Spots

IAG Research Ratings: Consumers Most Liked Tostitos' 'Art Exhibit' Spot

Published on .

IAG TOP 10 MOST-LIKED NEW TV ADS
January 1 - January 28, 2007
TOP MOST-LIKED SPOT
As they munch on Tostitos and dote on their young son as he displays his first "art exhibit" in their kitchen, two parents are suddenly surprised when the kid proudly pulls out his drawing of mommy and daddy "wrestling."



Advertising Age Embedded Player
Rank Brand Description Index
1 Tostitos Charles sets up first art show in kitchen; Yellow House with Purple Sun; Mom and Dad Wrestling; mother takes painting away from son. 186
2 M&M's Candies in everyday life; dogwalker, getting haircut, photo booth, on copier; there's an M&M in everyone; becomeanmm.com (:30). 174
3 M&M's Candies in everyday life; dogwalker, getting haircut, photo booth, on copier; there's an M&M in everyone; becomeanmm.com (:15). 174
4 Lexus Hands on piano keys and writing music score; musician reworks part; settles into playing theme song from Mission Impossible. 154
5 Nike NBA players in all-white warm-up suits walk in line amidst airplanes; playing basketball; rap song, Second Coming. 153
6 Apple Mac--Mac, PC and IT guy; IT guy tapes camera on PC's head; PC brags; IT says Mac has camera already built in. 151
7 Rozerem Beaver reading magazine; Abraham Lincoln flicks paper footballs at beaver; beaver tells Lincoln to grow up. 150
8 Kleenex LetItOut.com--Man sets up couch, table, and Kleenex in outdoor locations; need a good listener and Kleenex. 149
9 Target Hello, Goodbye Song; words "hello & goodbuy" appear on everything; soccer players, sweetheart candy, chalk board. 148
10 V8 Female trainer asks man if he consumes vegetables daily, when I can; she bops him; 3 servings in one bottle. 147
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of January 1 to January 28. The Likability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.
IAG TOP 10 MOST-RECALLED NEW TV ADS
January 1 - January 28, 2007
Rank Brand Description Index
1 H&R Block TaxCut.com--Man says he's stuck; get people to help; used box; tell the box you're stuck; direct access to tax professional. 255
2 H&R Block Toss Out Your Bills Instant Win Game--Couple in kitchen; wife asks husband about bills thrown in the garbage; he says he's got people. 218
3 Disney Parks Disney Dream Vacation--Stay at Cinderella's castle; year of a million dreams; different people blow pixie dust like Tinkerbell. 213
4 Staples Ink & Toner--man in office says the printer's out of ink; coworkers say just shake it; man shakes printer; woman presses easy button. 210
5 Apple iPod + iTunes--Colorful silhouettes with iPods dance around; pink apple on white background; The Fratellis Flathead song plays. 205
6 H&R Block TaxCut.com--Man says they're being audited; woman says to ask people who did their taxes; they used a box; she asks the box. 204
7 Netflix Man walks into room; movie characters; Chinese straw hats; Pirates of the Caribbean; Pinocchio; no late fees. 204
8 Aflac Woman standing by apartment window; help I'm hurt and can't work; Aflac duck flies through wall and pays all her bills. 203
9 TurboTax Deduction Maximizer--Woman calls husband over and tells him TurboTax found another deduction; man makes cha-ching sound. 199
10 Chips Ahoy 4 claymation cookies in red convertible sing "don't you want me baby" song; each pulled out of car by a hand . 198
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of January 1 to January 28. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all new ads during the period (Recall Index). 100 equals average.
In this article:
Most Popular