Month's Top 10 Most-Liked, Most-Recalled New TV Spots

IAG Research Ad Ratings: Consumers Like Windex's Antibacterial Ad

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IAG TOP 10 MOST-LIKED NEW TV ADS
March 5 - April 1, 2007
TOP MOST-LIKED SPOT
The sadistic Windex crows are at it again in their latest adventure in suburban window glass cleaning. The birds latest was the most liked commercial of the period.



Rank Brand Description Index
1 Windex Antibacterial--Birds in tree get excited as man walks into glass door; leaves smudge; woman wipes glass. 173
2 Goodlife Recipe For Dogs--Different dogs having fun: bursts bubble, jumps in pool, with baby, in tub, etc.; 6 key ingredient groups. 155
3 Right Guard RGX Body Spray--Brunette in black dress; don't want to smell your body spray from here; gets closer; smell you from right here. 145
4 Target Woman on beach in bed; chinese lanterns; effortless, meticuless, fabuless, stressless, stainless, timeless. 142
5 Kmart TV Sale--Woman shows living room with three TVs to man; football, baseball, basketball; marry me; it's love alright. 142
6 Nintendo Wii--Two men drive up to house in smart car, ring bell, Wii would like to play; family designs characters and plays game. 138
7 Ziploc Big Bag Portable--Now a portable big bag; at the pool, on the road; beauty stuff, zip it up. 138
8 Dr. Pepper Diet--Cupcake from vending machine, ice cream from soda fountain; treat yourself to the decadent taste of Diet Dr Pepper. 138
9 Taco Bell Zesty Nachos--Test Facility; 2 scientists try 99 cents; man tries Zesty Nachos and says whoa; shatters glass. 137
10 Nintendo Wii--Two men show up at conference room; employees laugh as they create game character of boss; boss bowls on Wii. 134
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of March 5 to April 1. The Likability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.
IAG TOP 10 MOST-RECALLED NEW TV ADS
March 5 - April 1, 2007
Rank Brand Description Index
1 Windex Antibacterial--Birds in tree get excited as man walks into glass door; leaves smudge; woman wipes glass; kills 99.9% of bacteria. 301
2 Ocean Spray White Cranberry--Two growers in bog; compare berries; two tastes the whole family can enjoy, even 30-yr-old son who won't move out. 267
3 Ocean Spray Grower standing in bog; cocktail tastes real good; another man comes out; cleansing and purifying his body; you have to drink it! 218
4 Fedex Kinko's Boss needs presentation by 8 AM; man says its gonna be an all nighter; drinks coffee; woman used print online; NoMoreAllNighters.com. 216
5 Nintendo Wii--Two men show up at conference room; employees laugh as they create game character of boss; boss bowls on Wii. 210
6 V8 Man picks up food at drive through; extra bacon, no lettuce no tomato; woman hits him on the head. 206
7 Kellogg's Frosted Mini-Wheats Strawberry Delight---Two Mini-Wheats on students' shoulders; you're the new flavor? what are you, the color police? 200
8 Nintendo Wii--Two men drive up to house in smart car, ring bell, Wii would like to play; family designs characters and plays game. 193
9 Lean Cuisine Spa Cuisine--Two women with veggie tray; a little dip wouldn't hurt; 3rd woman has edamame broccoli chicken sesame stir fry. 188
10 UPS Delivery Intercept--You shipped a package to New York; customer is in DC; intercept the package and return or reroute. 187
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of March 5 to April 1. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all new ads during the period (Recall Index). 100 equals average.
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