Month's Top 10 Most-Liked, Most-Recalled New TV Spots

IAG Research Ad Ratings: Consumers Like Comcast's Slowskys Ad

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IAG TOP 10 MOST-LIKED NEW TV ADS
July 30 - August 26, 2007
TOP MOST-LIKED SPOT
Comcast's DSL-bashing Slowskys are back at it with a new commercial that proved to be the viewing public's favorite for this last period. Created by San Francisco's Goody, Silverstein & Partners, the Slowskys campaign has been wildly successful for the cable giant.

Rank Brand Description Index
1 Comcast High Speed Internet--the Slowskys watch TV; the farther you are from hub and/or central office, the slower your DSL connection. 156
2 Victoria's Secret Full Coverage Uplift--Heidi Klum and models show off bras; wanna be an it girl?; "IT BRA"; super smooth and no lines. 151
3 Nike Zoom--Footage of Chargers and Bears playing football; LaDainian Tomlinson avoids tackles and runs in touchdown; quick is deadly. 149
4 Target Hello, Goodbye Song; people in white collect red leaves; hello and goodbuy appear on items; woman applies lipstick, man shaves. 134
5 T-Mobile HotSpot @ Home--Jimmy speaks in third person; girls use phone by pool; first phone to work on wi-fi in house. 133
6 Petsmart Man throws red ball into garbage truck; dog stares; you owe 'em; pay 'em back with $5 gift coupon; free with select bags of food. 130
7 Apple iPhone Here's an idea; instead of iPod and phone, why not carry iPod in your phone; hands navigate phone functions. 128
8 AT&T Roger Clemens talks to wife; just say "no" and I'll stay retired; call drops; dropped call can ruin a conversation. 127
9 Apple iPhone Never know what part of Internet you'll need; take sunblock; traffic to airport; ocean view room; hands navigate phone functions. 126
10 Gatorade It comes from stadium stairs at 5am, when it's hot enough to fry egg on forehead; more to sweat than just water. 125
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of July 30 to August 26. The Likability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.
IAG TOP 10 MOST-RECALLED NEW TV ADS
June 19 - July 16, 2006
Rank Brand Description Index
1 Valtrex Being careful is very important to me; couple grilling and man washing car talk; up to 70% got if from their partner with no signs. 232
2 Apple iPhone All these years without email in your pocket, or stock updates, or Internet, and you survived?; hands navigate phone functions. 219
3 Visa People in busy food court; lines slow down when people search for cash; take your time song; fast food takes faster money. 212
4 Apple iPhone Here's an idea; instead of carrying an iPod and phone, carry iPod in your phone; hands navigate phone functions. 209
5 Kmart Back-to-School--Blue light bulb discusses this week's lesson; graphic tees are buy one get one free; all family jeans on sale. 198
6 Kmart Back-to-School--Blue light bulb discusses this week's lesson; $10 a pair for boys and girls jeans; lots of great school supplies. 197
7 Nasonex Bee next to bottle; helps prevent most seasonal allergy symptoms; used by more than 6 million people. 195
8 Apple iPhone Never know what part of Internet you'll need; take sunblock; traffic to airport; ocean view room; hands navigate phone functions. 193
9 Victoria's Secret Full Coverage Uplift--Heidi Klum and models show off bras; wanna be an it girl?; "IT BRA"; super smooth and no lines. 191
10 Gatorade It comes from stadium stairs at 5am, when it's hot enough to fry egg on forehead; more to sweat than just water. 187
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of July 30 to August 26. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all new ads during the period (Recall Index). 100 equals average.
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