Month's Top 10 Most-Liked, Most-Recalled New TV Spots

IAG Research Ad Ratings: Consumers Like Subway's Fresh Fit Meals Ad

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IAG TOP 10 MOST-LIKED NEW TV ADS
August 27 - September 23, 2007
TOP MOST-LIKED SPOT
The latest spot in Subway's "Fresh Fit" meals ad campaign features officer workers placing orders for burger lunches such as the "Can my butt look any bigger?" meal. It's a follow-up to a previous commercial in which a couple at a drive-in window ordered "blubber" and "thunder thighs."

Rank Brand Description Index
1 Subway Fresh Fit Meals--Man asks for lunch orders from Burger Town; "can my butt look any bigger" meal; extra-tight pants combo. 147
2 Listerine Whitening Quick Dissolving Strips--Compared to leading strip; not stuck with the taste or taking them off; hugs man. 143
3 Listerine Do you rinse at night?; people in bathroom rinse; germs multiply while you sleep; Listerine puts germs to bed. 141
4 AT&T Man works in the movies; lives in Hollywood, buy works on Broadway, Arizona, South America, London. 136
5 Campbell's Chunky Soup--Men play football in snow; no refs, just time keepers; women call men in to eat; NFL size hunger. 129
6 Benadryl Children's Perfect Measure--Boys' allergies flare; mom gets big bag of meds, other mom has easy plastic dispenser. 129
7 Burger King Spicy Chick'n Crisp--Whopper dad returns home to party; finds Spicy in bedroom with daughter. 128
8 Yoplait Light--Woman brings clothes to tailor; it's the Boston creme pie; need them let out?; no, in; woman shows trim figure. 127
9 Campbell's Chunky Fully Loaded--Men play football in rain; Mud Bowl; common uniform and one huge hunger; in the black can. 126
10 Red Lobster Endless Shrimp--Shrimp pours out of bucket; of all the ways we make shrimp we know your favorite is endless shrimp. 126
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of August 27 to September 23. The Likability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.
IAG TOP 10 MOST-RECALLED NEW TV ADS
August 27 - September 23, 2007
Rank Brand Description Index
1 Kmart Martha Stewart Everyday--Woman needs something new; blue light bulb emerges from sheets; amazing new bed and bath. 252
2 Campbell's Chunky Soup--Men play football in snow; no refs, just time keepers; women call men in to eat; NFL size hunger (:30). 239
3 Burger King Spicy Chick'n Crisp--Whopper dad returns home to party; finds Spicy in bedroom with daughter. 228
4 Campbell's Chunky Fully Loaded--Men play football in rain; Mud Bowl; common uniform and one huge hunger; in the black can. 218
5 Campbell's Chunky Soup--Men play football in snow; no refs, just time keepers; women call men in to eat; NFL size hunger (:15). 210
6 Ford Swap Your Ride--Swapping people's vehicles for 1 week; Avalon swapped for Taurus; Ken Kaleta; All Wheel Drive; 6 airbags. 207
7 Pizza Hut Dipping Strips Pizza--Two men sit by computers; did you just double dip?; 16 strips designed for dipping; three tasty sauces. 207
8 Subway Fresh Fit Meals--Man asks for lunch orders from Burger Town; "can my butt look any bigger" meal; extra tight pants combo (:15). 202
9 Subway Fresh Fit Meals--Man asks for lunch orders from Burger Town; "can my butt look any bigger" meal; extra tight pants combo (:30). 201
10 AutoZone Z-Net--Brakes were shot; use Z-Net system to find brakes will fit my truck; everything but change brakes for me. 201
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of August 27 to September 23. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all new ads during the period (Recall Index). 100 equals average.
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