x
Advertisement
Scroll to Continue

This is your second of seven free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Online Exclusive: IAG Ad Ratings

MONTH'S TOP 10 MOST-LIKED, MOST-RECALLED NEW TV SPOTS

Consumers Rate Pepsi's Sumo Chickens Spot Most Liked

Published on . 0

See more commercials on AdAge.com's TV Spots of The Week
IAG TOP 10 MOST-LIKED NEW TV ADS
June 20 - July 17, 2005
TOP MOST-LIKED SPOT
In a wild fantasy set in a deli poultry counter, two rotisserie chickens leap up to battle each other in the ritualistic moves of Japanese sumo wrestlers. Having proved itself, the winning bird is the one ultimately selected by an incredulous but impressed customer.
Rank Brand Description Index
1 Pepsi Sumo Chickens -- Two rotisserie chickens leap up to battle each other in the ritualistic moves of Japanese sumo wrestlers. 177
2 Oreo Oreo Triplets -- A set of girls sit down to eat Oreos and milk and find a novel solution to inadequate milk supplies. 156
3 Verizon Wireless IN Bundles -- Red car comes to a stop, three teens walk across bridge to find concert. 156
4 Quiznos Sub Baby Bob -- Speaks from chair in promo of Angus Double Steak and Cheese Sub. 152
5 Edy's Dibs -- Man at parade, ice cream drops on his head, daughter on shoulders, man to his left throws Dibs to boy on shoulder. 148
6 M&Ms Swirling M&Ms -- Kaleidoscope of candy, man sitting on park bench, chocolate is better in color. 143
7 Hyundai Sonata -- Shots of interior, more space than Camry or Accord, car drives on highway, nicely equipped tagline. 140
8 Nike Lance Armstrong -- Footage of Oct. 8, 1996, press conference announcing he has cancer. 136
9 Healthy Choice Ice Cream -- Girl tells mom she got picked last on team, was all alone in the rain. 134
10 ONDCP FreeVibe -- Surfing boys. One says he has been in the water since he was 2. Doesn't use drugs. 134
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of June 20 to July 17. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.
IAG TOP 10 MOST-RECALLED NEW TV ADS
June 20 - July 17, 2005
Rank Brand Description Index
1 Bush's Boston Recipe -- Jay Bush and Duke on street in Boston, Duke talks to crowd of people on the sidewalk. 247
2 Febreze Counting -- Boy counting while other boys hide in the closet. 232
3 Quiznos Sub Baby Bob -- Speak from chair for promo of Angus Double Steak and Cheese Sub. 227
4 Blockbuster Mother with two children in front of store, no longer have to schedule lives around when movies are due back. 224
5 Capital One Pillages -- Job counselor Marty Kohr helps unemployed pillagers find new jobs. 220
6 KFC 10 Piece Original Recipe -- Woman walks into house with bucket of KFC, husband and children stop what they're doing (:30). 217
7 Subway Oven Roasted Chicken Breast Sub -- Jared in gree shirt at table compares content with Burger King TenderCrisp Chicken Sandwich. 210
8 Blockbuster Woman wearing hat stands in front of story and talks about renting movies like crazy. 202
9 KFC 10 Piece Original Recipe -- Dinnertime is back, family sits down to have dinner (:15). 202
10 Blockbuster Couple in front of store say they are going back to renting movies after buying them and piling them up in their apartment. 201
Source: IAG Research (iagr.net)
Source: IAG Research (iagr.net) Only new ad executions considered, airing weeks of June 20 to July 17, 2005. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all new ads during the period (Recall Index). 100 equals average.
In this article:

Read These Next