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MONTH'S TOP 10 MOST-LIKED, MOST-RECALLED NEW TV SPOTS

IAG Research Ad Ratings: Consumers Like Windex's 'Head Games' Spot Most

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IAG TOP 10 MOST-LIKED NEW TV ADS
Oct. 10 - Nov. 6, 2005
TOP MOST-LIKED SPOT
SC Johnson's Windex has created one of the recent era's most memorable TV ad campaigns with its crows that crash into windows. The latest installment, i which the birds trick a human into walking into his glass patio door, was consumers' most liked spot of the month.
Rank Brand Description Index
1 Windex Birds play joke on man, get him to go to front door, close glass door behind him, he runs into glass door. 191
2 Subway American Red Cross -- on Oct. 23 Subway will donate a portion of that days sales to benefit disaster victims. 150
3 Wal-Mart Truckers show up at Garth Brooks' house to bring him out of retirement, something big's coming. 150
4 LG VX9800 -- Girlfiend asks man if he's packed everything, buy plays with phone, girl has a lot of pink bags. 149
5 KFC $4 Meals -- $8 bill on table, $4 each: 3 strip, 2 strip and breast meals. 147
6 Ford Explorer -- SUV drives down open road, we were thinking about wide open spaces. 145
7 ONDCP AboveTheInfluence.com -- two ways to go: Under the influence or above the influence. 144
8 Sony PlayStation Ratchet: Deadlocked -- man calls for kitty stuck in tree, commands robot friends to cut down tree with lasers. 142
9 Home Depot Ryobi MultiTASKit -- bald store clerk tells women she needs MultiTASKit, husband attaches plunger to forehead. 141
10 Halls 3 little pigs inside house tease wolf outside about not being able to hff and puff, wolf pulls out Halls, breathes deep. 140
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of Oct. 10 to Nov. 6. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.
IAG TOP 10 MOST-RECALLED NEW TV ADS
Sept. 12 - Oct. 9, 2005
Rank Brand Description Index
1 Windex Birds play joke on man, get him to go to front door, close glass door behind him, he runs into glass door. 247
2 Tide To Go -- drill sergeant yells at man for ketchup stain, he removed with product 228
3 Glad Force Flex -- people run from giant corncob, head from sun turns it into popcorn. 219
4 Home Depot Yellow Tag Event -- woman tells husband she's going shopping, she says 30% off, he suggests taking truck. 211
5 Burger King Chicken Fries -- King drives into end zone for touchdown, the King is going all out, score new 12-piece (:30). 204
6 Activision Tony Hawk's American Wasteland -- Tony Hawk in red T-shirt rides skateboard. 203
7 Burger King Chicken Fries -- King drives into end zone for touchdown, the King is going all out, score new 12-piece (:15). 202
8 eBay Man present sketch of 'it" to other man, it's new, it's the rage, it's the next hot item. 200
9 Citibank Simplicity -- man looks for credit card bill, wife thinks she may have thrown it away, he searches through trash bin. 200
10 Capital One No-Hassle Rewards -- barbarians find new jobs raking, photographing children, vending at sports events. 199
Source: IAG Research (iagr.net)
Only new ad executions considered, airing weeks of Oct. 10 to Nov. 6, 2005. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all new ads during the period (Recall Index). 100 equals average.
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