GO-MOP JOINS BUCKETLESS BATTLE

S.C. Johnson Brand Third Entry in Growing Category

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CINCINNATI (AdAge.com) -- S.C. Johnson & Son this summer is launching Pledge Grab-It Go-Mop, the third entry into a
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growing "bucketless mop" category.

The new mop is backed by $8 million in marketing support, including ads breaking in early fall from Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, Chicago.

Go-Mop, using an aerosol-spray cleaner, will compete against Clorox Co.'s manual-pump Clorox ReadyMop and Procter & Gamble Co.'s battery-powered Swiffer WetJet.

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