Morgan Stanley Dean Witter & Co. will drop the Dean Witter name in spring and retain only Morgan Stanley as its brand. The change, which had been expected, will be effective in late March. The former Morgan Stanley Dean Witter Discover & Co., formed by the merger of Morgan Stanley and Dean Witter Discover & Co. in 1995, dropped the Discover name a year ago, although it kept the brand for its Discover Card credit card and Discover Financial Services unit. Last year, it also rebranded its online broker, Discover Brokerage, as MSDW Online.
Copyright January 2001, Crain Communications Inc.