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Published on .

Just a month after receiving Food & Drug Administration approval for its so-called "morning after" oral contraceptive, Gynetics broke an estimated $10 million direct-to-consumer ad campaign behind its Preven brand. The tagline for the product -- which works up to 72 hours after sex -- is "The condom broke. But my life stayed intact." The agency is Nelson Communications, New York. Radio spots will break in January.
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