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Published on .

(May 25, 2001) -- Moroch Partners picked up regional advertising assignments for three additional McDonald's co-ops, bringing its total to 48.

The agency, in which Bcom3 Group's Leo Burnett holds a minority stake, added duties for the Tri-State Co-Op, which comprises Paducah, Ky., Cape Giradeau, Mo., Harrisburg, Mo., and Mt. Vernon media markets; the Columbia-Jefferson City, Mo., Co-Op and the Illiamo Co-Op, which includes restaurants in the Quincy, Ill., Hannibal, Mo., and Keokuk, Iowa, markets.

Moroch bested incumbent Omnicom Group's Integer QSR and Hoffman Lewis for the Tri-State and Iliamo assignments and Bernstein-Rein for the Columbia-Jefferson City business. -- Kate MacArthur

Copyright May 2001, Crain Communications Inc.

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