The agency, in which Bcom3 Group's Leo Burnett holds a minority stake, added duties for the Tri-State Co-Op, which comprises Paducah, Ky., Cape Giradeau, Mo., Harrisburg, Mo., and Mt. Vernon media markets; the Columbia-Jefferson City, Mo., Co-Op and the Illiamo Co-Op, which includes restaurants in the Quincy, Ill., Hannibal, Mo., and Keokuk, Iowa, markets.
Moroch bested incumbent Omnicom Group's Integer QSR and Hoffman Lewis for the Tri-State and Iliamo assignments and Bernstein-Rein for the Columbia-Jefferson City business. -- Kate MacArthur
Copyright May 2001, Crain Communications Inc.