MOTHER'S DAY LAUNCH FOR IVILLAGE, YM FEATURE

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(May 9, 2001) -- Online women's network iVillage.com and teen magazine YM have launched a six-month online and in-book program called "Take Your Mom Online: Moms and Teens Connect."

Debuting on Mother's Day, the site will feature a monthly series, "Together Time Workshops," that includes articles, quizzes, tools, contests and message boards. The May topic is beauty and body image. There also will be polls, horoscopes and music. -- Adrienne Mand

Copyright May 2001, Crain Communications Inc.

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