MotherNature.com breaks $8 mil campaign

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Online vitamin and herb retailer MotherNature.com today unveils an $8 million campaign with its first offline ads. Created by Cyrk, New York, the campaign includes radio, print, outdoor and transit ads. The campaign, running in New York, Boston, San Francisco and Seattle, is tagged: "Go ask mother @ MotherNature.com."

Copyright February 1999, Crain Communications Inc.

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