prices IPO at $13

Published on ., an online retailer of vitamins, supplements and other healthy living products, priced its initial public stock offering of 4.1 million shares of common stock at $13 per share. The underwriters have been granted an option to purchase up to 615,000 additional shares solely for the purpose of covering any over-allotments. The stock will trade on Nasdaq under the symbol MTHR. Net proceeds from the offering will be used for advertising and marketing expenditures, to fund operating losses and for general corporate purposes.

Copyright December 1999, Crain Communications Inc.

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