Indian Motorcycle, Gilroy, Calif., tapped Toth Brand Imaging, New York, for its $10 million corporate identity, advertising and dealer account. The first work, themed "The legend lives," breaks in print this spring. After a lengthy legal battle over the purchase of trademarks for the 99-year-old brand, production of the Chief model resumed last year. Separately in the motorcycle industry, Kawasaki Motors Corp., Irvine, Calif., launched its first e-commerce site today. Click Commerce, Chicago, designed (buykawasaki.com), which will sell clothing and gear, and offer warranty data.
Copyright April 2000, Crain Communications Inc.