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Motorola targets Chinese women

Published on .

BEIJING--In response to Chinese consumers' zest for small mobile phones, Motorola is planning to introduce the smallest model in China and make more efforts in 1999 to target women and young consumers, Business Weekly reports. The new model, called V series, is 75 grams and will be available in the first quarter of 1999.

As the first firm to deliver colorful small mobile phones to China, Motorola got a good response from Chinese consumers. They prefer small size and color to various hard-to-use features, according to Ronald Thomas, VP and general manager of Motorola Greater China Cellular Subscriber Division. Mr. Thomas said Motorola will give a lot of attention to tapping the market for women and youngsters in 1999 because the mobile phones market among business people is saturated. Prices are falling to meet the purchasing power of ordinary Chinese residents, women and young people.

In 1997, Motorola, Ericsson, Nokia and other companies released colorful mobile phones with fresh styles in China.

Copyright January 1999, Crain Communications Inc.

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