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Published on .

(June 22, 2001) RIO DE JANEIRO -- Motorola has introduced its global concept, "Intelligence Everywhere," into Brazil in a $2 million mixed-media campaign for the V.60 cell phone, its first since the appointment of WPP Group's Ogilvy & Mather Worldwide.

The TV spot "Fall" features a radio, two computer monitors and one answering machine simply falling to the floor. At the end of the commercial, the V.60 appears as a replacement for all the machines.

The campaign breaks in the country's main cities of Sao Paulo and Rio de Janeiro before expanding nationwide by August. -- Claudia Penteado

Copyright June 2001, Crain Communications Inc.

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