×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Motown hits in Super Bowl halftime

Published on .

The Super Bowl XXXII halftime show will salute Motown's 40th anniversary. The show, produced by Radio City Productions, New York, will be headlined by Boyz II Men, Smokey Robinson, The Temptations and The Tops. Royal Caribbean International has signed as the sponsor of the halftime show. Super Bowl XXXII will be held in San Diego on Jan. 25 and be broadcast on NBC.

Copyright December 1997, Crain Communications Inc.

Most Popular
In this article: