Johnson & Johnson struck a deal with Microsoft Corp. for its Motrin brand to be the exclusive sponsor on MSNBC's official World Series baseball site
. The deal involves "sponsored by" branding on the front page, transition ads in front of the AL News and NL News sections, banners and an integrated Motrin ad page linked from the banners. Motrin does not have its own Web site.
Copyright October 1997, Crain Communications Inc.