Mott's Inc., Stamford, Conn., is set to roll out 12-ounce cans of Mott's-in-a-Minute Unfrozen Concentrate juice in the Northeast. Full national distribution is expected to follow shortly. The account, estimated over $3 million, is being handled by agency of record J. Walter Thompson USA, New York. Mott's will also team up with Nickelodeon
magazine, New York, to offer kids pre-paid calling cards with 10 minutes of free phone time on specially marked packages of Mott's single-serve apple sauce and a 40% discount on subscriptions to the magazine. In support of the promotion, developed by Ryan Partnership, Westport, Conn., Mott's will also send a free standing insert to households in September including coupons with savings on apple sauce.