Mott's and JWT part ways

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Cadbury Schweppes' Mott's unit, Stamford, Conn., and J. Walter Thompson USA, New York, parted ways after six years. The $9 million account was awarded without a review to Griffin Bacal, which has done project work for Mott's, with a kid-oriented commercial backing the marketer's tie-in to Nickelodeon's "The Rugrats Movie." JWT cited undisclosed conflict issues for the split with Mott's.

Copyright December 1998, Crain Communications Inc.

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