The appointment follows a three-way pitch including incumbent MMI, a small French boutique, and the media department of Navigator- DDB, which handles the creative account. No budget was disclosed.
Moulinex is No. 2 in the Russian market for home appliances with a 12.6% share behind French rival Tefal at 14%, according to Gallup Media data. -- Sergey Rybak
Copyright July 2001, Crain Communications Inc.