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Movado moves to Arnell

Published on .

Movado Group, Lyndhurst, N.J., hired Arnell Group, New York, as agency of record for the ESQ watch account, estimated at $8 million annually. The brand had been handled in-house previously. Movado had hired Arnell last fall to handle its Concord brand; the agency will break campaigns for both brands in September.

Copyright April 1999, Crain Communications Inc.

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