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Published on .

Mullen, Wenham, Mass., has jumped on the integration bandwagon, naming Rich Person exec VP-director of direct and integrated marketing services. Integrated capabilities are "certainly what clients are asking for . . . ," he said. "Interactive and direct and general advertising are all really beginning to work together. . . . I want to make the integration as flawless and seamless as possible, and grow the direct and interactive business as quickly as possible." Mullen's integrated group clients include Malden Mills/Polartec, Swiss Army Brands and the Sci-Fi Channel.
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