starts latest waves of ads

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Most Popular, San Francisco, the week of March 27 unveils the next components of its estimated $30 million campaign from Goldberg Moser O'Neill. The campaign for Cendant Corp.'s relocation, real estate and home-related services portal includes TV, print and radio ads. Radio spots broke in a few major markets in February. TV spots debuted March 27 in selected markets including Chicago, Los Angeles, New York and San Francisco. Print ads will start later this spring in newspapers such as The New York Times, USA Today and The Wall Street Journal, and magazines including Newsweek and People. The tagline: "It's a better move.'' As part of the campaign, logo appears in all ads for network partners Century 21, Coldwell Banker and ERA.

Copyright March 2000, Crain Communications Inc.

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