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Published on .

The Motion Pictures Producers and Distributors of America made a resolution at their annual meeting this month in 1935 declaring war on sponsored advertising. The resolution forecast definite action to prevent advertisers from extracting some of the silver from the silver screen.

"The motion-picture screen is not a proper medium for advertising," it stated.

John Orr Young, 89, who founded Young & Rubicam in May 1923 and built it into one of the major agencies, died at his Southbury, Conn., home this month in 1976. Though he retired from Y&R in 1935, his participation in advertising continued until well into the '60s. He used to say that Y&R literally started on

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