Movie site breaks spots

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Hollywood Online this week breaks a trailer on 15,500 movie screens with the tagline, "Before you go to the movies, go to Hollywood.com." The 15-second spot, created with design shop Anti-Gravity, Hollywood, Calif., begins with the teaser, "Now playing at a computer near you." The trailer runs for 10 weeks in 80 theater chains.

Copyright December 1998, Crain Communications Inc.

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