Movie studios reveal Super Bowl plans

Published on .

Movie studios revealed some of their Super Bowl plans for the Jan. 29 game on CBS. MGM Distribution Co., which recently bought a Super Bowl spot, will tout expected hit "Hannibal," the sequel to "The Silence of the Lambs," about the infamous cannibal-criminal Dr. Hannibal Lecter. That movie opens in February. Universal Pictures will push out a sequel of its own, "The Mummy Returns," an action-adventure summer film opening in May. Warner Bros. and Walt Disney Co. also bought advertising time in the game. Though titles haven't been confirmed, marketing executives believe Disney will advertise its big summer event picture, "Pearl Harbor." Sony Pictures Entertainment bought one 30-second spot for "A Knight's Tale," which debuts June 1.

Copyright January 2001, Crain Communications Inc.

In this article:
Most Popular