will now be sending out MovieMail, a direct e-mail service to provide moviegoers with free, customized listings and information. MovieMail subscribers can get details about movies that match their film preferences as well as local show times at nearby theaters. Movie studios will join in by running campaigns for their new releases via MovieMail. The first one will be a campaign for "The Jackal," a Universal Pictures' action movie opening Nov. 14.
Copyright November 1997, Crain Communications Inc.