MPA, AA PUBLISH MAGAZINE CD-ROM

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Magazine Publishers of America and Advertising Age are co-producing an interactive, multimedia CD-ROM for magazine publishers, advertisers and ad agencies.

"The MPA's Greatest Hits" disc will be previewed at the American Magazine Conference this week in Laguna Nigel, Calif., and will be distributed early next year.

Some 10,000 copies of the disc will be mailed free to members of the MPA, American Association of Advertising Agencies and Association of National Advertisers. Copies will also be polybagged with Advertising Age in select markets.

"Magazines have taken the leadership role among all media in developing new-media products, so it's appropriate we should be developing a CD-ROM of our own," said James Guthrie, MPA exec VP-marketing development. "It will be used to compile and to distribute information that promotes magazine effectiveness."

The CD-ROM will include an archive of MPA marketing success stories, full text of MPA research documents, the MPA Magazine Handbook, lists of all Kelly Award nominees and winners and a game called the QuadMap Challenge.

A limited number of sponsorship positions are available on the disc for $20,000 each. Sponsorships are being sold by Advertising Age, which has signed on as an initial sponsor along with R.R. Donnelley & Sons Co.

The MPA will promote the disc through ads in Advertising Age and other business publications, via Emmerling Post, New York.

"As a magazine publisher and an information provider that has been at the forefront of new-media technologies, Advertising Age is particularly pleased to be able to partner with the MPA for its first CD-ROM," said VP-Publisher Edward Erhardt.

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