James Guthrie is leaving the Magazine Publishers of America, where he is exec VP-marketing development, to become exec VP-marketing & sales, a new post, at Petersen Publishing, publisher of Motor Trend
, Hot Rod
and other magazines. Petersen was purchased last September by an investment group and has been attempting to raise its profile. Landey & Partners, Grounds Morris, New York, was recently tapped to be agency of record for Petersen, with an estimated $1 million campaign for 'Teen
set to break in the near future.
Copyright March 1997, Crain Communications Inc.