MPA SEES MAGAZINE PROFITS RISING

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LAGUNA NIGUEL, Calif.-Buoyed by increased ad pages, higher profits and the allure of new media, a record West Coast attendance is expected at the American Magazine Conference that kicks off here today.

Yet as the 681 registrants head into 1995, many are casting a worried look over their shoulders. Early next year, publishers face at least a 10.3% postage increase. That will come on top of a 6% to 8% price hike Jan. 1 for coated groundwood paper, the stock favored by most magazines.

"We got beat up pretty good by the paper companies, ink has already gone up and postage will be going up anywhere from 10.3% to 14%," said Robert Teufel, Rodale Press president and Magazine Publishers of America chairman.

Still, he said, "I think continued ad page increases will compensate for that and we'll see modest growth [in profits] in 1995."

But James Kopper, exec VP of Times Mirror Magazines, said, "I'm not so sure everything is going to be so terrific on the ad page side, and whether or not advertising will offset paper and postage increases remains to be seen."

After two years as MPA chairman, Mr. Teufel is expected to pass the baton to Meredith President-CEO William Kerr, the current vice chairman, who per new MPA policy will serve a one-year term.

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