MRC votes to deny accreditation for some Nielsen data

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The board of the Media Ratings Council voted Sept. 17 to deny accreditation to a large portion of data used to tabulate ratings in 28 of the 40 metered markets that make up Nielsen Media Research's National Station Index. The vote was expected.

The move could cause havoc for buyers and sellers in the affected markets. At issue is the telephone solicitation Nielsen uses to find viewers and households that will give the company TV viewing data.

Once notified, Nielsen will have a chance to respond to the denial of accreditation. Nielsen could not be reached for comment.

The MRC accreditation discussions are conducted under strict secrecy. MRC Executive Director Richard Weinstein declined comment.

Copyright September 1998, Crain Communications Inc.

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