×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MRC votes to deny accreditation for some Nielsen data

Published on .

The board of the Media Ratings Council voted Sept. 17 to deny accreditation to a large portion of data used to tabulate ratings in 28 of the 40 metered markets that make up Nielsen Media Research's National Station Index. The vote was expected.

The move could cause havoc for buyers and sellers in the affected markets. At issue is the telephone solicitation Nielsen uses to find viewers and households that will give the company TV viewing data.

Once notified, Nielsen will have a chance to respond to the denial of accreditation. Nielsen could not be reached for comment.

The MRC accreditation discussions are conducted under strict secrecy. MRC Executive Director Richard Weinstein declined comment.

Copyright September 1998, Crain Communications Inc.

Most Popular
In this article: