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MSN breaks $100 mil-plus blitz

Published on .

Get ready for butterfly power--Microsoft Corp.'s MSN that is. Microsoft on Oct. 25 breaks a $100 million-plus marketing blitz for its MSN Explorer Internet portal and online access service that marks the company's first global effort for the interactive brand.

For more on this story, see the full article in features.

Copyright October 2000, Crain Communications Inc.

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