MSN flogs rich media, touts enhanced banner functionality

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As the Microsoft Network expands its efforts to promote rich media to advertisers and their interactive agencies, it's also trying to give banner ads a boost. MSN is hyping new functionality for banners that enable consumers to browse and bookmark without ever leaving their favorite Web sites, along with a host of services for advertisers such as an e-mail manager, a Web courier opt-in vehicle, collaborative filtering technologies, and information and data capture vehicles. MSN started making MSN enRiched Ad Solutions available for free to online advertisers Oct. 1.

Copyright October 1999, Crain Communications Inc.

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